WRAP helps save £300 million worth of food
January 19, 2009
The Waste and Resources Action Programme (WRAP) has released figures which show that its "Love Food Hate Waste" campaign has helped nearly two million additional households in the UK save money by reducing the amount of food they throw away.
The campaign was launched in 2007. WRAP's latest research suggests that 1.8 million more households in the UK are taking steps to reduce their wastage of food, resulting in an overall saving of approximately £296 million a year. This has prevented 137,000 tonnes of food being disposed of, which equates to the prevention of emissions of 600,000 tonnes of greenhouse gases.
WRAP initiated the campaign following the discovery that around 6.7 million tonnes of food was discarded from UK homes every year - approximately one third of the quantity of food purchased. The cost to consumers of that wastage amounted to £10 billion a year.
Liz Goodwin, WRAP's Chief Executive, said she was encouraged by the impact that the "Love Food Hate Waste" campaign was having, commenting that cutting back on waste and saving money made good sense, especially in the current financial climate. She recognised, nevertheless, that there was still much to be done, despite the success of the campaign to date.
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