Eco-friendly homes in demand
July 26, 2004
Home buyers want to know how their homes rate for energy efficiency and running costs, with 84% prepared to pay an extra 2% on the purchase price for an eco-friendly home, according to research published today.
Mulholland Research & Consulting surveyed 912 would-be home buyers and discovered that buyers were critical of the lack of information about how their houses would perform.
Of those polled, 87% of buyers wanted to know whether their homes were environmentally friendly and 66% said they were not given adequate information about the technical specifications of a new home.
The priorities were lower running costs, enhanced air quality and daylight, use of low-allergy and environmentally friendly material, and water efficiency.
Paul King, director of WWF's One Million Sustainable Homes campaign, said: "People understand sustainable homes are good for their pocket, for their health and for the planet."
The Guardian website has further information.
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