
As part of the European Union's (EU) Integrated Product Policy (IPP), the European Commission (EC) has selected Nokia and Carrefour for two pilot projects aimed at "greening" consumer goods throughout their entire lifecycle.
The IPP is an environmental initiative to consider the performance of products and services across their lifecycle. The purpose is to make the production, handling, use and final disposal of products and services have as little adverse effect on the environment and human health as possible.
The world's largest phone producer, Nokia, will try to apply the IPP approach to mobile phones. Retailer Carrefour - Europe's biggest and the world's second largest - will apply it to teak garden furniture from Indonesia.