Advantage West Midlands
Advantage West Midlands is the regional development agency (RDA) for the West Midlands. They are one of nine RDAs in England established to transform the English regions through sustainable economic development.
Their role is to lead the West Midlands region toward economic prosperity.
They deliver on economic development which is business-driven, influenced by the businesses with the potential to grow the regional economy, the places in which they operate and people who comprise the workforce.
- helping business
- improving places
- supporting people
They work alongside a wide range of public, private and voluntary sectors to build upon the region's many strengths and develop solutions which address its unique challenges.
They seek solutions that are economically, socially and environmentally sustainable. They ensure the needs of both our urban and rural areas are met and ensure all groups benefit from the region’s economic growth.

